Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market

Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market

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Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 19th, 2018.

QVC-style livestreams are helping US fashion boutiques reach customers in China. The interactive nature of live streaming adds a more personal touch as viewers can ask questions in the chat and receive answers from hosts. E-commerce and live streaming are enormously popular in China. The LA Times cites the Boston Consulting Group in reporting that Chinese customers in 2016 spent more money ... Más informaciones

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